prikaz prve stranice dokumenta Marketing iskustva u industriji video igara
  Download
PDF 3.21 MB
master's thesis
Marketing iskustva u industriji video igara
2020. urn:nbn:hr:211:356194
Šarić, Ante
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Šarić, A. (2020). Marketing iskustva u industriji video igara (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:356194

Šarić, Ante. "Marketing iskustva u industriji video igara." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:356194

Šarić, Ante. "Marketing iskustva u industriji video igara." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:356194

Šarić, A. (2020). 'Marketing iskustva u industriji video igara', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 January 2023, https://urn.nsk.hr/urn:nbn:hr:211:356194

Šarić A. Marketing iskustva u industriji video igara [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2023 January 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:356194

A. Šarić, "Marketing iskustva u industriji video igara", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:356194

Please login to the repository to save this object to your list.
Metadata
TitleMarketing iskustva u industriji video igara
Title (english)Experience marketing in gaming Industry
AuthorAnte Šarić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
This thesis is about marketing experience and how it affects different type of industries. First part of the thesis defines my points of experience marketing and how it can effect customer experience. Second part of thesis is about experience marketing in gaming industry and it also involves a research that was done for the purpose of writing this thesis. This thesis will map experience marketing from its first mention by Pine and Gilmore in their book Experience economy (1998), till today where it is connected to all kind of other industries as well as the future it holds for marketing in general. This thesis will also describe key benefits and setbacks experience marketing can have for companies and some examples of successful and unsuccessful experience marketing campaigns. Focus of last part of thesis is on experience marketing in gaming industry and how it can affect customers and how brands can benefit from experience marketing campaigns in gaming industry. At the end of thesis there are research results of how hardware, video games, and social aspects of video games influences people and their experience regarding video games.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:356194
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-05-10 11:39:13