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undergraduate thesis
Digitalna transformacija - izazovi i prilike za procese oglašavanja
2021. urn:nbn:hr:211:981476
Kordić, Iva
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Kordić, I. (2021). Digitalna transformacija - izazovi i prilike za procese oglašavanja (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:981476

Kordić, Iva. "Digitalna transformacija - izazovi i prilike za procese oglašavanja." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:981476

Kordić, Iva. "Digitalna transformacija - izazovi i prilike za procese oglašavanja." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:981476

Kordić, I. (2021). 'Digitalna transformacija - izazovi i prilike za procese oglašavanja', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:981476

Kordić I. Digitalna transformacija - izazovi i prilike za procese oglašavanja [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2021 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:981476

I. Kordić, "Digitalna transformacija - izazovi i prilike za procese oglašavanja", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:211:981476

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Metadata
TitleDigitalna transformacija - izazovi i prilike za procese oglašavanja
Title (english)Digital transformation - challenges and opportunities for advertising processes
AuthorIva Kordić
MentorKatarina Tomičić-Pupek (mentor)
MBZ: 291810
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U sklopu razrade teme, teorijski su obrađeni izazovi i prilike procesa oglašavanja. Zatim su prikazani tipični procesi oglašavanja. Nakon toga je istražen utjecaj i transformacijski učinci razvoja digitalnih tenhologija na te procese. Za kraj je na primjeru odabranog poduzeća prikazan transformacijski potencijal promjena temeljem istraženih izazova i prilika.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:981476
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) icon
Created on2021-10-04 04:19:20