prikaz prve stranice dokumenta Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama
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undergraduate thesis
Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama
2014. urn:nbn:hr:211:240033
Šlibar, Barbara
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Šlibar, B. (2014). Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:240033

Šlibar, Barbara. "Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:240033

Šlibar, Barbara. "Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:240033

Šlibar, B. (2014). 'Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:240033

Šlibar B. Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:240033

B. Šlibar, "Primjena upravljanja odnosima s klijentima u hrvatskim tvrtkama", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:240033

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Metadata
TitlePrimjena upravljanja odnosima s klijentima u hrvatskim tvrtkama
Title (english)The Use of CRM in Croatian Companies
AuthorBarbara Šlibar
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberMarina Klačmer Čalopa
MBZ: 246461
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2014-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je detaljnije opisno kako upravljati odnosima s klijentima. Opisano je što je sve potrebno promijeniti unutar same tvrtke ukoliko se top menadžment odluči za implementaciju CRM-a. Uz to navedeni su načini implementacije CRM softverskog rješenja. Pomoću analize slučaja prikazali smo kako je tvrtka Farmal d.d. implementirala CRM.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:240033
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-25 13:37:05