prikaz prve stranice dokumenta Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
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Znanstveni rad - Poglavlje u knjizi
Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
U: Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération / Kandžija, Vinko; Kumar, Andrej (ur.). Rijeka: 2010. str. 351-363. urn:nbn:hr:211:241025
Gregurec, Iva; Brodar, Kristina

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Gregurec, I. i Brodar, K. (2010). Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise. U V. Kandžija, (Ur.), A. Kumar, (Ur.), Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération (str. 351-363). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, Iva i Kristina Brodar. "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise." Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, Ur. Vinko Kandžija, Ur. Andrej Kumar, 2010, str. 351-363. https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, Iva i Kristina Brodar. "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise." U Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, ur. Vinko Kandžija, ur. Andrej Kumar, 351-363. 2010. https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, I. i Brodar, K. (2010) 'Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise' u Kandžija, V. (ur.), Kumar, A. (ur.) Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération str. 351-363. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:211:241025 (Datum pristupa: 17.04.2024.)

Gregurec I, Brodar K. Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise. U: V. Kandžija, ur., A. Kumar, ur. Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération. 2010. Str. 351-363. [pristupljeno 17.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:211:241025

I. Gregurec i K. Brodar, "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise", Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, V. Kandžija i A. Kumar, Ur. 2010, str. 351-363. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:211:241025

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Podaci o radu
Naslov (engleski)Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
AutorIva Gregurec
AutorKristina Brodar
UrednikVinko Kandžija
UrednikAndrej Kumar
Autorova ustanovaSveučilište u Zagrebu
Fakultet organizacije i informatike
(Katedra za gospodarstvo)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
The paper deals with standing of young population about the SMS messaging as an element of direct marketing advertising of small and medium-sized enterprises (SMEs). This issue is of great importance for Croatian SMEs who want to be competitive with SMEs in EU who have already gradually accepted this promotional channel. First part of the article explores recent literature on the subject, and afterwards the results of the research are presented. The research shows that examined population (Students of Faculty of Organization and Informatics, University of Zagreb - FOI) is not enthusiastic about SMS advertising. But, certain potential exists because they like and easily accept innovative products and services and about third of them is still indifferent of the idea of receiving SMS ads which could be changed. This way, SMS advertising could become prosperous channel of promotion for SMEs in Croatia.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Poglavlje u knjizi
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeRadna verzija
Naslov knjigeEconomic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération
Brojčani podacistr. 351-363
ISBN978-953-6148-93-6
URN:NBNurn:nbn:hr:211:241025
Datum objave publikacije2010
Vrsta resursaTekst
Mjesto izdavanjaRijeka
Prava pristupaInstitucijski pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2017-12-06 13:30:36