prikaz prve stranice dokumenta Viralni marketing
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master's thesis
Viralni marketing
2016. urn:nbn:hr:211:068529
Križanec, Brigita
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Križanec, B. (2016). Viralni marketing (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:068529

Križanec, Brigita. "Viralni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:068529

Križanec, Brigita. "Viralni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:068529

Križanec, B. (2016). 'Viralni marketing', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:068529

Križanec B. Viralni marketing [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2024 September 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:068529

B. Križanec, "Viralni marketing", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:068529

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Metadata
TitleViralni marketing
Title (english)Viral marketing
AuthorBrigita Križanec
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Viralni marketing jedna je vrsta internet marketinga. Naime, riječ je o takvoj vrsti marketinga kod kojeg je naglasak na pokušaju stvaranja oglasa koji će se brzo proširiti internetom te stvoriti veliku popularnost. Također, veoma je bitno da viralni sadržaj dijele upravo potrošači među sobom. Naime, kako bi viralni sadržaj bio uspješan, isti mora imati dobar "mamac", bilo da se radi o fotografiji, tekstu ili nečem sličnom, koji će potrošače potkanuti na agresivno širenje viralnog sadržaja. U radu će se, dakle, govoriti općenito o internet marketingu, o marketingu usmenom predajom, općenito o viralnom marketingu, kao i o viralnom marketingu u RH, o uspješnim i neuspješnim primjerima viralnom marketinga, odnosno virlanih kampanja te o rezultatima istraživanja. Na kraju samog rada naveden je zaključak rada.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:068529
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 10:07:16