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undergraduate thesis
Ciljni marketing
2015. urn:nbn:hr:211:285788
Krleža, Sandra
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Krleža, S. (2015). Ciljni marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:285788

Krleža, Sandra. "Ciljni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:285788

Krleža, Sandra. "Ciljni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:285788

Krleža, S. (2015). 'Ciljni marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 28 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:285788

Krleža S. Ciljni marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 September 28] Available at: https://urn.nsk.hr/urn:nbn:hr:211:285788

S. Krleža, "Ciljni marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:285788

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Metadata
TitleCiljni marketing
Title (english)Target marketing
AuthorSandra Krleža
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-12-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Uz pomoć STP analize koja obuhvaća segmentaciju, ciljna tržišta i pozicioniranje na tržištu ispunjavaju se korisnikove potrebe i želje. Ciljnim marketingom tvrtka određuje na koje segmente potrošača će se usredotočiti koristeći marketinški miks. Zatim tvrtke određuju ciljna tržišta kojima će prodavati proizvode i usluge. Nakon što su odlučile koji segment će pokušati osvojiti trebaju izabrati jednu od strategija za osvajanje tržišta.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:285788
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2017-01-27 08:12:18