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undergraduate thesis
Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga
2018. urn:nbn:hr:211:345666
Erceg, Monika
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Erceg, M. (2018). Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:345666

Erceg, Monika. "Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:345666

Erceg, Monika. "Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:345666

Erceg, M. (2018). 'Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:345666

Erceg M. Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:345666

M. Erceg, "Optimizacija web mjesta kao element promotivnog spleta internetskog marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:345666

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Metadata
TitleOptimizacija web mjesta kao element promotivnog spleta internetskog marketinga
Title (english)Search Engine Optimization as an element of internet marketing promotional mix
AuthorMonika Erceg
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-04-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
S obzirom da internetski marketing iz dana u dan dobiva na značenju tako se i elementi promotivnog spleta internetskog marketinga sve više proučavaju. Ovaj rad pruža teorijsku osnovu jednog od elemenata - optimizacije web mjesta. Iako je fokus rada SEO, u radu će se prikazati uloga Search Engine Marketinga općenito u internetskom marketingu, a sve to bit će potkrijepljeno primjerima iz prakse.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:345666
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2019-03-04 11:33:52