prikaz prve stranice dokumenta Uloga internog marketinga u motiviranju zaposlenika
  Download
PDF 1.22 MB
undergraduate thesis
Uloga internog marketinga u motiviranju zaposlenika
2019. urn:nbn:hr:211:373625
Mirela, Andrijević
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Mirela, A. (2019). Uloga internog marketinga u motiviranju zaposlenika (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:373625

Mirela, Andrijević. "Uloga internog marketinga u motiviranju zaposlenika." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:373625

Mirela, Andrijević. "Uloga internog marketinga u motiviranju zaposlenika." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:373625

Mirela, A. (2019). 'Uloga internog marketinga u motiviranju zaposlenika', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 09 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:373625

Mirela A. Uloga internog marketinga u motiviranju zaposlenika [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 September 09] Available at: https://urn.nsk.hr/urn:nbn:hr:211:373625

A. Mirela, "Uloga internog marketinga u motiviranju zaposlenika", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:373625

Please login to the repository to save this object to your list.
Metadata
TitleUloga internog marketinga u motiviranju zaposlenika
Title (english)Internal marketing role in employe motivation
AuthorAndrijević Mirela
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Na samom početku rada napravljen je uvod o internom marketingu u motivaciji zaposlenika. U uvodu je napisan predmet i cilj rada, koji su izvori podataka, te se prošlo kroz strukturu rada.Nakon toga detaljnije je obrađena tema internog marketinga, rečeno je nešto o internom marketingu i njegovim odrednicama, povijesni nastanak, te cilj internog marketinga. Unutar te teme ulaze strategija i marketinški miks. Zatim, u radu se piše o ulozi internog marketinga u motiviranju zaposlenika, u što ulaze teorije motivacije, strategije i interni marketing kao uspjeh zaposlenika. Sav obrađeni teoretski dio je obrađen na temelju primjera tvrtke Croatia Airlines. Rad je zaključen istraživanjem koje je napravljeno anketom pod nazivom „Motivacija zaposlenika“.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:373625
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2020-04-27 07:55:22