prikaz prve stranice dokumenta Mapa putovanja kupca
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master's thesis
Mapa putovanja kupca
2015. urn:nbn:hr:211:734551
Bajz, Monika
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Bajz, M. (2015). Mapa putovanja kupca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:734551

Bajz, Monika. "Mapa putovanja kupca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:734551

Bajz, Monika. "Mapa putovanja kupca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:734551

Bajz, M. (2015). 'Mapa putovanja kupca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 22 February 2025, https://urn.nsk.hr/urn:nbn:hr:211:734551

Bajz M. Mapa putovanja kupca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2025 February 22] Available at: https://urn.nsk.hr/urn:nbn:hr:211:734551

M. Bajz, "Mapa putovanja kupca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:734551

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Metadata
TitleMapa putovanja kupca
Title (english)Customer journey map
AuthorMonika Bajz
MentorRenata Mekovec (mentor)
MBZ: 264446
Committee memberMelita Kozina
MBZ: 210815
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2015-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad obrađuje temu mape putovanja kupca, odnosno njezinu upotrebu u praksi. Također, objašnjava se i njezina svrha i značaj u poslovanju, kao i postupak izrade mape uz pomoć različitih suvremenih alata. Primjerom je obuhvaćena izrada mape putovanja kupca za uslugu kupovine mobilnog uređaja putem interneta.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:734551
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-25 13:40:26