Elektronički marketing i online društvene mreže

master's thesis

• Title (english): Electronic marketing and online social networks
• Author: Melanija Poljak
• Mentor: Goran Bubas (mentor); MBZ: 210852
• Committee member: Damir Dobrinić; MBZ: 215903
• Granter: University of Zagreb; Faculty of Organization and Informatics; (Department of Organization); Varaždin
• Defense date and country: 2015-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Organization and Informatics

Abstract

Rad obrađuje materiju marketinga od njegovih osnova do pojave elektroničkog marketinga kroz uporabu internetskih servisa. Obrađeno je i online oglašavanje kroz web stranice i e-mail marketing s posebnim naglaskom na društvene mreže. Pobliže su opisane pojedine društvene mreže i mjerenje učinkovitosti oglašavanja na Internetu.

• Keywords: elektronički marketing; društvene mreže
• Language: croatian
• URN:NBN: urn:nbn:hr:211:560106
• Study programme: Title: Business Systems Organization; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-01-26 11:12:34