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undergraduate thesis
Pozicioniranje na tržištu
2012. urn:nbn:hr:211:429230
Horvatić, Nives
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Horvatić, N. (2012). Pozicioniranje na tržištu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:429230

Horvatić, Nives. "Pozicioniranje na tržištu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:429230

Horvatić, Nives. "Pozicioniranje na tržištu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:429230

Horvatić, N. (2012). 'Pozicioniranje na tržištu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:429230

Horvatić N. Pozicioniranje na tržištu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:211:429230

N. Horvatić, "Pozicioniranje na tržištu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:429230

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Metadata
TitlePozicioniranje na tržištu
Title (english)Market positioning
AuthorNives Horvatić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Opisan je proces segmentacije tržišta ( razvojne etape i pristupi segmentiranju). Kod pozicioniranja proizvoda na tržište postoje monosegmentno, multisegmentno, standby , imitacijsko, anticipatorno, adaptivno te obrambeno pozicioniranje. Postoje i četiri strategije pozicioniranja, to su : lideri, izazivači, sljedbenici i tamponeri. Također je važno steći konkurentsku prednost na tržištu kako bi se na njemu opstalo Primjerom je pokazano pozicioniranje na tržište.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:429230
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 13:35:36