prikaz prve stranice dokumenta Uloga segmentacije u e-mail marketingu
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master's thesis
Uloga segmentacije u e-mail marketingu
2016. urn:nbn:hr:211:090208
Šinko, Filip
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Šinko, F. (2016). Uloga segmentacije u e-mail marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:090208

Šinko, Filip. "Uloga segmentacije u e-mail marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:090208

Šinko, Filip. "Uloga segmentacije u e-mail marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:090208

Šinko, F. (2016). 'Uloga segmentacije u e-mail marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:090208

Šinko F. Uloga segmentacije u e-mail marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:090208

F. Šinko, "Uloga segmentacije u e-mail marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:090208

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Metadata
TitleUloga segmentacije u e-mail marketingu
Title (english)Role of the segmentations in the E-mail marketing
AuthorFilip Šinko
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema rada je uloga i primjena segmentacije u e-mail marketingu, jednom od oblika izravnog marketinga. Rad obuhvaća kontekst u kojem se e-mail marketing pozicionira unutar područja izravnog marketinga te obuhvaća segmentaciju kao proces kvalitetnije i personalizirane komunikacije sa kupcima. Također, u radu se definiraju dvije popularne metode segmentacije - praćenje životne vrijednosti kupaca (CLV) i RFM metoda. Rad se završava istraživanjem koje se temelji na anketnom upitniku kojim se pokuša steći uvid kako i u kojoj mjeri hrvatska poduzeća koriste segmentaciju te jesu li upoznati sa pojmovima koji se vežu za istu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:090208
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 07:36:59