prikaz prve stranice dokumenta Primjena umjetne inteligencije u marketingu
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master's thesis
Primjena umjetne inteligencije u marketingu
2018. urn:nbn:hr:211:198369
Marta, Hundrić
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Marta, H. (2018). Primjena umjetne inteligencije u marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:198369

Marta, Hundrić. "Primjena umjetne inteligencije u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:198369

Marta, Hundrić. "Primjena umjetne inteligencije u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:198369

Marta, H. (2018). 'Primjena umjetne inteligencije u marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:198369

Marta H. Primjena umjetne inteligencije u marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:211:198369

H. Marta, "Primjena umjetne inteligencije u marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:198369

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Metadata
TitlePrimjena umjetne inteligencije u marketingu
Title (english)Application of artificial intelligence in marketing
AuthorHundrić Marta
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj ovog rada je definiranje programske podrške i tehnologije koja se najčešće koristi kao alat za izvođenje različitih marketinških aktivnosti. Umjetna inteligencija je primarni pokretač razvoja digitalnog marketinga koji je u potpunosti zamijenio tradicionalne metode oglašavanja. Najuspješnije digitalne platforme su društvene mreže na kojima najviše zarađuju društveni utjecatelji. Umjetne inteligencije sudjeluju u obavljanju različitih zadataka umjesto čovjekate je stoga Istaknuta hipoteza da je upravo čovjekov um kreirao umjetnu inteligenciju kao takvu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:198369
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) icon
Created on2019-03-04 11:13:37