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The potential for big data application in the marketing of banking institutions
U: CRODMA 2016 – Book of papers. Varaždin: 2016. str. 169-176. urn:nbn:hr:211:635225
Dvorski Lacković, Ivana; Kovšca, Vladimir; Lacković Vincek, Zrinka

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Dvorski Lacković, I., Kovšca, V. i Lacković Vincek, Z. (2016). The potential for big data application in the marketing of banking institutions. CRODMA 2016 – Book of papers (str. 169-176). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, Ivana, et al. "The potential for big data application in the marketing of banking institutions." CRODMA 2016 – Book of papers, 2016, str. 169-176. https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, Ivana, Vladimir Kovšca i Zrinka Lacković Vincek. "The potential for big data application in the marketing of banking institutions." U CRODMA 2016 – Book of papers, 169-176. 2016. Citirano 12.04.2024.. https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, I., Kovšca, V. i Lacković Vincek, Z. (2016) 'The potential for big data application in the marketing of banking institutions', CRODMA 2016 – Book of papers, str. 169-176. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:211:635225 (Datum pristupa: 12.04.2024.)

Dvorski Lacković I, Kovšca V, Lacković Vincek Z. The potential for big data application in the marketing of banking institutions. CRODMA 2016 – Book of papers. 2016. Str. 169-176. [pristupljeno 12.04.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:211:635225

I. Dvorski Lacković, V. Kovšca i Z. Lacković Vincek, "The potential for big data application in the marketing of banking institutions", CRODMA 2016 – Book of papers 2016. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:211:635225 [Citirano: 12.04.2024.]

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Podaci o radu
Naslov (engleski)The potential for big data application in the marketing of banking institutions
AutorIvana Dvorski Lacković
AutorVladimir Kovšca
AutorZrinka Lacković Vincek
Autorova ustanovaSveučilište u Zagrebu
Fakultet organizacije i informatike
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Sažetak (engleski)
The application of big data technology in various industries and sectors has been a significant area of research interest lately. The aim of this paper is to contribute to the field by summarizing existing knowledge on the topic of big data and explore its application in the domain of marketing with special emphasis on banking institutions. The reason for this is the fact that banks, with their turbulent environment characterised by high competition, strict regulatory requirements and consumer centricity, are especially eligible for absorbing benefits of big data technology adoption. The paper is structured in a way that general big data characteristics are presented after the introductory notes. Following is the section related to big data application in marketing. In the fourth section authors discuss banking environment and potential for big data application in the marketing of banks.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaCRODMA 2016 – Book of papers
Brojčani podacivol. 2016, str. 169-176
p-ISSN2459-7953
URN:NBNurn:nbn:hr:211:635225
Datum objave publikacije2016
SkupNaziv: Croatian Direct Marketing Association
Kratica: CRODMA
Lokacija: Varaždin, Hrvatska
Datum početka: 2016-10-20
Datum završetka: 2016-10-21
Vrsta izlaganja: Predavanje
URL dokumentahttps://crodma.hr/2016/
Vrsta resursaTekst
Mjesto izdavanjaVaraždin
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2017-11-27 12:10:32